Matt Heinz: Strategy is Choosing
Matt Heinz, founder of Heinz Marketing, joins 10 Minute Martech to talk smart strategy. His advice? Use fewer tools—but the right ones.
Sara and Matt break down how to prioritize efficiency, leverage AI without losing human insight, and ditch “random acts of marketing” in favor of predictable revenue impact. Plus, Matt shares his take on collaboration drag and the must-have strategy for content success.
Matt:
“ Strategy is choosing. Strategy isn’t always saying, ‘We're going to do all these things’. It's saying, ‘Here's the things we're not going to do, and here's why. We're making bets on things that we have a higher level of confidence that are going to work.’ If you know your audience, the channels that work, where they engage, and you focus on the places that make the most sense—that is going to generate the most results. It's not going to be perfect, but you literally can't do everything and do it well. You have to be selective. That takes a level of courage and discipline for leaders, as well as organizations and cultures, to align behind.”
Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Matt: linkedin.com/in/mattheinz
Learn more about Progress: www.progress.com
Learn more about Heinz Marketing: www.heinzmarketing.com---
Timestamps:
00:00 - Meet Matt Heinz, Founder & President, Heinz Marketing
00:28 - The Problem with Too Much Tech
01:40 - Leveraging AI in Marketing
03:15 - Avoiding Random Acts of Marketing
07:50 - Collaboration Drag and Its Impact
10:05 - Martech Hot Takes#martech #mattheinz #podcast
10 Minute Martech
Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in.
Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick.
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- No. of episodes: 8
- Latest episode: 2025-05-06
- Business Technology Marketing
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