Building access to careers in coffee – a conversation with Eve Wagg, Well Grounded

Building access to careers in coffee – a conversation with Eve Wagg, Well Grounded

5THWAVE - The Business of Coffee and Hospitality · 2025-04-18

In today’s episode we’re speaking with Eve Wagg, Founder and CEO of Well Grounded – a UK-based social enterprise supporting unemployed individuals to gain access to meaningful careers in coffee.

Since its inception in 2016, Well Grounded has trained over 1,000 people and delivered more than 15,000 hours of work placements in partnership with leading brands like GAIL’s, WatchHouse, and the Company of Cooks.

In this conversation, Eve reflects on the power of social procurement and how businesses can create lasting change through partnerships. She also shares the positive impact of community-led training programmes, and discusses the importance of leadership development and diverse representation across the industry.


This week's credits track in association with The Coffee Music Project is a track by Jayden Mariano aka MAOUS – a Well Grounded graduate – with his track "Well Grounded"

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5THWAVE - The Business of Coffee and Hospitality

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast

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