Growing a mission-driven business – a conversation with Yorick Bruins, Wakuli
Today marks the 10th anniversary of the Amsterdam Coffee Festival – a celebration of the edgy Dutch coffee scene and its passionate coffee community.
This year, we’re thrilled to bring 5THWAVE Live to the Festival, where we’ll be showcasing two days of dynamic discussions with industry leaders, entrepreneurs, and coffee innovators. And to whet your appetite, in this episode we’re speaking with Yorick Bruins, Founder of Wakuli – an ambitious new Dutch specialty coffee roaster and operator.
Yorick launched Wakuli in 2019 with a vision to connect coffee farmers directly with consumers and create a fairer, more transparent trading model. Since then, Wakuli has grown rapidly, opening its first outlet in 2022 and now operates 15 locations across the Netherlands.
In this conversation, Yorick discusses the evolution of the Dutch specialty coffee scene and how it has grown in the last five years. He also shares the importance of mission-led growth and how Wakuli is embracing regenerative farming to create lasting impact.
Join 5THWAVE Live at the Amsterdam Coffee Festival: www.amsterdamcoffeefestival.com/Whats-On/5THWAVE-PODCAST
Credits music: "Heather" by AYNGI in association with The Coffee Music Project and SEB Collective
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5THWAVE - The Business of Coffee and Hospitality
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
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