“Alpha Males” Are Making Men Lonelier (with Ryan Broderick)
When fitness influencer Ashton Hall’s absurd morning routine went viral a few weeks ago, I was… moved. The hours-long skincare, gym, and journaling ritual felt like an American Psycho-inspired metrosexual fever dream — one peppered with shocking misogyny and profound loneliness. Hall’s viral moment felt like a tipping in point in “alpha male” influencer culture, or the content ecosystem of men teaching boys what it means to be men. The further down the rabbit hole I went, the weirder it got — and between scammy financial incentives and an authoritarian take on gender, I began to understand why so many of these influencers are Trump supporters, and how they’re teaching their viewers to follow suit. Most disturbing is the message that underpins almost all alpha male content: a life well-lived is one lived alone.
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A Bit Fruity with Matt Bernstein
For years, Matt’s been unpacking the events, people, and culture wars shaping the world around us. On A Bit Fruity, we take deeper dives into those issues — joined by celebrities, experts, and journalists who help us laugh and learn along the way.
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- No. of episodes: 45
- Latest episode: 2025-05-03
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