Claude Auchu on the duty of media and advertising

Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner.

This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.

We talk about:

🔸 How he became the CEO of Canada's largest independent agency

🔸 Being a purpose-led agency and creating a positive impact

🔸 Whether we can really define the 'truth'

🔸 The duty and responsibility of creative agencies

Enjoy the conversation



Mentioned in this episode:

This episode is brought to you by Worldwide Partners

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Agency Dealmasters is brought to you by Bridge

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Nathan Anibaba interviews smart and influential marketing agency leaders whose work and ideas have dramatically influenced the market and business of agencies and businesses.

• No. of episodes: 200
• Latest episode: 2024-03-08
• Business Entrepreneurship Marketing

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