Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital
Account Based Marketing, without a doubt, more popular in today's B2B marketing landscape than ever before.
Kelsey Harkins, Group Account Director at Centerline Digital joins your host, Danielle O'Neil, to explore what ABM is and what ABM is not, when it's useful, and how to best implement it into your marketing practice.
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Agents of Change | B2B Agencies Best Practices
Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.
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