49 \\ Keyword Research & the Benefit of Long Tail Keywords (SEO Series Part 2)
Today, we're diving deeper into our Small Business SEO Series, and this episode is all about keyword optimization. I'll be sharing my own experiences and what I've learned about the huge impact keywords have on boosting your search engine ranking. If you’re looking to step up your online presence, you’re in the right place.
We’ll get into the nitty-gritty of balancing those high-traffic keywords with specific long-tail terms that actually connect with your audience. I'll walk you through using tools like Ubersuggest, Keyword Surfer, and Answer the Public to help you pinpoint the best keywords to rank for and stand out in search results.
You'll learn how to navigate metrics like search volume, cost per click (CPC), and SEO difficulty to craft content that gets noticed.
Whether you’re new to SEO or you've been at it for a while, you’ll walk away with actionable tips to elevate your strategy and help your small business thrive online. So tune in and keep leveling up, because every step forward is a step toward Being Better Every Day!
See the Blog Post - Understanding Keyword Research for Small Businesses — ✺ P&W Designs ✺
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Being Better Everyday Podcast
Welcome to the Being Better Everyday podcast. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners grow side hustles into thriving businesses through strategic branding, web design, and SEO.
Here, we don’t do hustle-for-hustle’s sake. We talk about what actually works—organic marketing strategies that get you found online, building a brand that connects, and creating websites that not only look good but drive results.
But this isn’t just about business growth. It’s about life. As moms, professionals, and multi-passionate entrepreneurs, we juggle a lot. This podcast is where I share the habits, systems, and small daily steps that make business feel doable—and life feel intentional.
If you’re ready to simplify your marketing, understand SEO without the jargon, and finally feel confident in your brand, you’re in the right place.
So grab your coffee, pop in your earbuds, and let’s dive into being better every day—in business and life.
Connect with Julie:
https://www.bypwdesigns.com/
- No. of episodes: 70
- Latest episode: 2025-09-03
- Education Business Self-Improvement Entrepreneurship
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