Empathy, Advocacy, and Impact: Christie Fidura on Building Better Tech Communities

In this episode of CloudBites Conversations, Paul Battisson speaks with Christie Fidura, Director of Global Developer Marketing at Salesforce, community leader, and relentless advocate for diversity, inclusion, and empathy in tech.

From her early experiences in software to driving community strategy at Salesforce, Christie shares her insights on:

What true developer advocacy looks likeHow empathy is a superpower in business and community-buildingThe importance of accessibility and inclusion in all we doHow to balance authenticity and influence in a tech-driven worldAdvice for aspiring leaders and marketers in the Salesforce ecosystem

Whether you’re in marketing, tech, or just curious about how great communities are built, this conversation will inspire you to lead with heart and strategy.

CloudBites Conversations is a series of discussions from the Salesforce ecosystem that focus on people and their stories rather than technology. Hear about how people have used their participation in the Salesforce Ohana to springboard social enterprises, relationships, companies, and adventures they never envisioned when they first logged in.

Hosted by 9x Salesforce MVP and MVP Hall of Fame member Paul Battisson.

• No. of episodes: 22
• Latest episode: 2025-06-26
• Business Technology Careers

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