![Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models](/img/empty.gif)
Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models
In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----Links Referenced:
Elevar Changelog
Checkout Extensibility Thank You Page Setup
Infotrust Webinar w/Google
Consent Mode v2 Setup
-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
Conversion Tracking Playbook
Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.
- No. of episodes: 106
- Latest episode: 2024-06-05
- Business Technology Marketing