🎙 CPQ & PLM Integration: Modular Architecture Insights with Kristian Madsen

In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries.

They cover:

How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ

Why a product-focused background leads to better CPQ outcomes than pure IT consulting

The growing need to connect PLM and CPQ

Practical insights on where AI adds value to CPQ projects—and where it doesn't

Partnerships with leading CPQ vendors like Tacton, Configit and Epicor

Kristian also shares a personal glimpse into his life near Denmark’s “Cold Hawaii,” where he surfs with his kids—and what keeps him passionate about solving complex configuration challenges.

Whether you work in CPQ, PLM, or complex B2B manufacturing, this episode offers valuable perspectives on building smarter, modular configurators.

🔗 Listen now at https://novuscpq.com/cpq-podcast-2025/
🌐 Learn more at pfmp.com
📍 Catch CPC at Smart Variant Con in Berlin, June 23–24

CPQ Podcast

The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.

Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.

• No. of episodes: 100
• Latest episode: 2025-08-10
• Business Technology

Where can you listen?