🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech
In this episode, we’re joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems.
🔍 We discuss:
Her journey from on-premise software to modern SaaS
Key insights from working at Salesforce and Zuora, where cracks in the CPQ–Billing integration became clear to her
How Amazon’s B2C user experience inspired her to rethink B2B
Nue.io’s product strategy: real-time pricing, platform-agnostic architecture, and a unified data model
The importance of empathy, resilience, and communication in solving complex RevOps challenges
Why hybrid pricing models, mid-term changes, and renewals are critical in SaaS
Her vision for AI in CPQ & Billing over the next 12 months
The recent $20M Series A funding, the acquisition of Approvals Pro, and Nue.io’s plans for Dreamforce and Q3 events
Tina also shares what sets Nue.io apart from other CPQ vendors—and how their metadata-driven, Salesforce-native approach aims to eliminate handoffs between quoting and billing entirely.
🎧 Whether you're a CPQ buyer, system integrator, SaaS leader, or RevOps pro, this episode offers rare insights into the future of revenue technology.
đź”— Learn more about Nue.io: https://www.nue.io
đź“Š Learn more about Nue.io in our CPQ Sales Report @ https://novuscpq.com/cpq-sales-report/
📬 Contact Tina via LinkedIn https://www.linkedin.com/in/tinakung/ or email Tina.Kung@nue.io
CPQ Podcast
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.
Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
- No. of episodes: 100
- Latest episode: 2025-08-10
- Business Technology
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