🎙️ Services CPQ: Rethinking Pricing (Podcast w/ Tracey Shirtcliff)
How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models.
Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You’ll hear about:
Why service pricing is messy — and how to fix it
How AI and automation are reshaping the billable hour
The role of integrations, open APIs, and their 12-week implementation model
What it means to give teams pricing consistency across roles, regions, and workflows
From SaaS innovation to outdoor adventure and biohacking, Tracey’s passion for pushing limits comes through—don’t miss this unique look into the future of services CPQ.
🎧 Listen now: https://novuscpq.com/cpq-podcast-2025/
ScopeBetter contact information:
Website: https://www.scopebetter.com/ LinkedIn: https://www.linkedin.com/in/traceyshirtcliff/#CPQ #ProfessionalServices #SaaS #ScopeBetter #Pricing #AI #B2B
CPQ Podcast
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.
Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
- No. of episodes: 100
- Latest episode: 2025-05-18
- Business Technology
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