Composable, Headless, AI-Driven: What’s Next for CPQ at ServiceNow
In this episode of the CPQ Podcast, we dive deep into one of the most talked-about moves in the CPQ space—ServiceNow’s acquisition of Logik.ai for a reported $500 million.
I’m joined by Anandan “AJ” Jayaraman, VP of the Lead to Cash portfolio at ServiceNow, and Christopher Shutts, Co-Founder and CEO of Logik.ai, for an exclusive, behind-the-scenes conversation. Together, we explore what this acquisition means for the future of CPQ (Configure, Price, Quote), CRM, and Revenue Operations.
Discover why Logik.ai’s composable, headless architecture, world-class configuration engine, and Amazon-like user experience caught ServiceNow’s attention. Learn how the combined power of AI-driven quoting, Salesforce and Shopify integrations, and a unified ServiceNow platform is setting a new standard for modern CPQ.
Chris shares how the acquisition talks began around Christmas 2024 and what it was like working with ServiceNow’s leadership—including inspiration from CEO Bill McDermott’s Winner’s Dream. AJ reflects on his global journey across India, Israel, and the U.S., and explains how CPQ is at the heart of modern enterprise selling.
Whether you’re in sales ops, revenue management, CRM architecture, or enterprise technology, this episode delivers key insights on:
Why CPQ is core to digital selling
How AI is transforming CPQ for sales reps and admins alike
What this means for Salesforce, Shopify, and standalone customers
Subscribe now and stay ahead of the curve in the ever-evolving CPQ and Revenue Tech landscape.
🔗 Learn more about ServiceNow and Logik at https://www.logik.io/
📬 Contact Chris on LinkedIn https://www.linkedin.com/in/christopher-shutts-0622237/ or email christopher.shutts@servicenow.com
📬 Contact AJ email anandan.jayaraman@servicenow.com
CPQ Podcast
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.
Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
- No. of episodes: 100
- Latest episode: 2025-08-03
- Business Technology
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