
Is AI in CPQ All Hype – or Just Getting Started?
In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow?
Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist!). We cut through the hype and take a practical look at how AI is being used—right now—to improve quoting processes, enhance guided selling, personalize upsell strategies, and even write quote letters and automate testing.
You'll learn:
🧠 Why AI excitement is high among vendors and analysts, but customer adoption (especially SMBs and mid-market companies) is still in early stages
🔀 How customers are navigating which AI to trust—Salesforce, SAP, Microsoft Copilot, open source LLMs, and more
⚙️ Real use cases for AI in CPQ—from automating approvals to predicting customer preferences
⚠️ What challenges still remain, including hallucinations, data security, and AI's “black box” behavior
💡 Why system integrators are building custom AI solutions for complex quotes, and how accurate those solutions really areWhether you're a CPQ professional looking to separate fact from fiction—or just curious how AI could make quoting faster and smarter—this episode delivers insightful and grounded takeaways you won’t want to miss.
👉 Tune in now to discover where AI in CPQ is heading—and if it’s worth your investment today.
Send any questions or feedback you may have to info@NovusCPQ.com
Also check out our other CPQ Analyst offerings at https://novuscpq.com/cpq-sales-report/
CPQ Podcast
This Podcast is 100% focused on Configure-Price-Quote (CPQ) Tools and Processes and will provide you useful insights into this topic. We conduct interviews with many different CPQ leaders and contribute to increase CPQ knowledge in the Market space.
- No. of episodes: 100
- Latest episode: 2025-04-27
- Business Technology