Reimagining CPQ: Speed, Control, and No-Code with Vendori's Ethan Garonzik
In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution.
Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw firsthand how traditional CPQ tools often caused more friction than they solved—especially for companies shifting to SaaS. That experience inspired him to create a better path forward.
Vendori is built for B2B tech companies—hardware and SaaS—starting with 5-10 CPQ users and scaling into the hundreds. The platform offers subscription management, guided selling, and AI-assisted workflows, while boasting integrations with Salesforce, Hubspot, Oracle, SAP, Teams, and Slack—with some customers onboarded in under a day.
In the episode, Ethan unpacks:
Why many customers are three years into “18-month” CPQ rollouts
How Vendori focuses on control and velocity
The real role of AI in CPQ—and why price optimization isn't the holy grail
What it means to build a CPQ company around family, faith, and community
If you're exploring CPQ or rethinking your current solution, this is one episode you won't want to miss.
Vendori contact information:
Website: https://vendori.com/ LinkedIn: https://www.linkedin.com/in/ethan-garonzik-1565aa2b/
CPQ Podcast
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends.
Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
- No. of episodes: 100
- Latest episode: 2025-05-11
- Business Technology
Where can you listen?
