Mastering the Lost Art of Human Connection with Sherry Wheat

What happens when you build a business around something most entrepreneurs hate doing? You create a 25-year success story. Sherry Wheat, founder of TeleSales, joins us to reveal how direct conversation remains the secret weapon in business development, even as digital marketing dominates the landscape.

Wheat's journey began in 1998 when she discovered her talent for connecting with prospects over the phone could translate into serious business results. Without formal marketing training, she built TeleSales on a revolutionary concept for its time: a fully virtual team of callers who worked as independent contractors. This approach gave both her and her team unprecedented freedom while delivering exceptional results for clients.

What's particularly fascinating is how TeleSales has survived—and thrived—through multiple technological revolutions. From broadcast faxing to the internet boom to today's AI calling agents, Wheat has consistently adapted while maintaining her core belief that human connection matters. "People are actually answering the phone and returning my calls," she explains. "There's so much pleasure in talking to people." This insight feels particularly relevant as many businesses struggle to break through digital noise and create meaningful connections.

The conversation explores Wheat's business philosophy through the BEPIC framework: Bringing energy, Education, Planning, Inspiration, and Commitment. Her perspective on commitment stands out—she advises regularly analyzing your commitments to ensure they align with your natural flow and values. Perhaps most profound is her observation that "people get sick when they are not being themselves," highlighting the physical toll of inauthenticity in business. Ready to reconnect with the human element in your business development? This episode offers both the inspiration and practical wisdom to make it happen.

To connect with Sherry:
Sherry@TeleSALESAtlanta.com

www.telesalesatlanta.com

https://www.linkedin.com/in/sherrywheatavl/

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

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Welcome to Epic Entrepreneurs! What does it take to build a real and thriving business in today’s world? As entrepreneurs and business owners, we went into business to have more freedom of time and money. Yet, the path of growing a business isn’t always filled with sunshine and rainbows. In this chart-topping show, host Bill Gilliland; author of the best-selling book “The Coach Approach” leverages his decades of experience coaching proven entrepreneurs to make more money, grow the right teams, and find the freedom of EPIC Entrepreneurship.

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