How To Create Content That Actually Works With Hannah Wilding From Bold Bean Co
What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works.
In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Hannah Wilding, the powerhouse behind Bold Bean Co’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s approach is proof that content can drive real growth... if you do it right.
Here’s what we cover:
How Bold Bean built a content machine and what’s fuelling it nowInstagram vs TikTok vs Email - what’s working now (and what flopped)How to turn social followers into customers and email subscribersThe Bold Bean campaigns that actually moved the needleThe truth about creators, trends, and what brands often get wrongIf you’re stuck on what to post, tired of chasing engagement, or want your content to actually sell your product – this episode is your permission slip to shake things up.
LINKS & RESOURCES:
Follow Bold Bean Co on Instagram: @boldbeancoDownload our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want help with your content strategy? Book a Strategy Call with KateOr join the Food Marketing Club for weekly support, trend updates & content promptsSubscribe, share, and tag us @kwmarketinguk if this episode gave you a content breakthrough – we love seeing how you’re fuelling your brand growth.
Fuelling Foodies: The Food Marketing Podcast
Fuelling Foodies is for the real food & drink founders who want to scale without the fluff. Hosted by Kate Williams, founder of KW Marketing, this podcast gives you the raw truth about growing your food business. Forget generic advice – this is about real stories, struggles, and breakthroughs.
Every episode will dive deep into what it actually takes to build and grow a food business. From expert digital marketing strategies to the gritty challenges founders face, we share what works (and what doesn’t) in building food & drink brands that THRIVE.
Whether you're just starting out or scaling up, Fuelling Foodies gives you the insight, inspiration, and no-nonsense advice you need to FUEL your growth.
Where can you listen?
