
Getting to Hell Yes! LinkedIn Live with Bob Burg
🎧 Podcast Teaser: From Broadcasts to Buy-Ins – How Bob Burg Gets to “Hell Yes!” in Sales
What if your next sales breakthrough had nothing to do with technique—and everything to do with authenticity?
In this episode of Getting to Hell Yes!, we sit down with Bob Burg, co-author of The Go-Giver, to explore how true influence is built not through pressure, but through purpose, service, and value.
Bob shares how a bookstore epiphany transformed his journey from broadcaster to bestselling author, and how shifting from "quota-chasing" to "value-giving" leads to real, lasting sales success.
✨ What you'll learn:
Why authenticity is your most powerful sales assetHow to flip the conversation from "me-focused" to "you-focused"The hidden danger of ignoring your market valueHow to create “Hell Yes!” moments through connection—not coercion🛠 “Sales isn’t about closing deals. It’s about opening relationships.”
If you’re ready to lead with service, build trust, and sell without selling out, this episode is your permission slip.
🎙 Listen now. Bob’s insights may just flip your whole approach.
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Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.