Getting to Hell Yes! LinkedIn Live with Edward Cohen
🎙️ Getting to Hell Yes in PropTech with Edward Cohen
Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?
In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.
🔥 “We don’t sell plastic—we sell peace of mind.”
🔥 Discover the ROI behind compliance and leak detection.
🔥 Learn what actually drives change in a risk-averse industry.
💡 Tune in to unlock how to lead with empathy, urgency, and real value.
#PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech
Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.
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