Getting to Hell Yes! LinkedIn Live with Joe Summers
🎙️ Just dropped: Getting to Hell Yes! with Joe Summers 🎧
What does it really take to get a “Hell Yes” in multifamily sales?
Joe Summers breaks it down—raw, honest, and 100% from experience. With 25+ years in the industry, Joe shares how he turned “sales” into “solving,” and built 9 companies along the way.
Here’s a taste:
💡 “Don’t pitch. Ask. Listen. Align.”
💡 “You don’t create urgency—you capture it.”
💡 “If your solution is confusing, they’ll walk away.”
In this episode, we unpack how Joe:
Navigates the owner vs. manager dynamicAvoids the trap of over-automationTurns gatekeepers into championsBuilds trust by solving real problems🔥 Plus, the real reason transparency + timing wins over ROI slides.
Ready to rethink your sales game?
🎧 Listen to the podcast and get the full blog breakdown here
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Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.
Where can you listen?
