Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami
Filiberto and Elisabetta Borghi co-host this episode. Special guest Maahan Mirnezami discusses the competitive nutraceutical market. He shares his background in biomedicine and explains the development of his project, Biova Health, which focuses on creating pharmaceutical-grade supplements to improve user trust and efficacy. Elizabeth highlights the market's growth, and Maahan elaborates on the challenges with current supplements, the benefits of gummies over pills, and the importance of educational marketing. The discussion covers the intersection of nutraceuticals and functional foods, emphasising product quality, user experience, and market education.
00:00 Introduction
01:28 Guest Introduction
02:56 Challenges in the Nutraceutical Market
06:08 Innovations in Supplement Delivery
07:52 Market Dynamics and Future Trends
12:48 Consumer Education and Product Acceptance
21:32 Product Development
31:41 Conclusions
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