Brand Storytelling: Capture Potential and Optimize Growth

An unlikely characteristic has begun to determine whether a brand wins or falters: storytelling. Businesses that are able to leverage psychology to engage with their audience in a relatable manner are seeing success with the evidence shown in creating customer lifetime value and brand loyalty.

In this episode, we speak with Justin Racine from Perficient, who is Principal, Unified Commerce Strategy. He delves into the importance of building a relatable brand that customers enjoy engaging with, and how you can do this across digital and physical mediums.

Join us as we discuss:Leveraging personalization and conversations with consumersHow brands can blend digital and physical retail masterfully The power of user-generated content

Innovators in Commerce & Delivery brings a fresh perspective—and some fun—to the world of ecommerce. Join host Jamie Cairns, a 20+ year industry veteran, as he chats with some of the top innovators and thought leaders from leading brands and businesses in the space.
Welcome to Innovators in Commerce & Delivery!

• No. of episodes: 37
• Latest episode: 2025-09-25
• Business

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