30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.
Topics included
1. Youtube's Omnipotence and Global Footprint
2. How traditional broadcasters are changing their strategy
3. How storytelling Trumps "Algorithm Hacking".
4. In the youtube age, how networks need to become talent incubators
5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenue
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
Irish Marketing Podcast
The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.
Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.
We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.
Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
Where can you listen?
