211: 3 Types of Facebook Ads Every Subscription Box Owner Should Be Running
Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time.
But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach.
In this week’s Friday Fuel episode, I’m sharing the three types of ads every subscription box owner should be running. Yes, even if you’re brand new. You don’t need a big budget. You don’t need expert status. You just need to get started.
1 - Page Like Ads
Start here if you’re building your audience (and you should always be building your audience). Page Like Ads are low-cost, low-risk, and easy to run. I always have one of these running in the background.
What to include:
A photo of you and your product
Simple copy that introduces you to your ideal subscriber
Meta’s Advantage+ audience to find more people like your current followers
Set your budget at $5–$10/day and watch your page grow.
2. Opt-In Ads
If you’re not building your email list, it’s time to start. Opt-in ads help you grow a warm audience before launch day.
Need ideas? I’ve used downloadable phone wallpapers, checklists, and printables. Anything your audience would find valuable and fun can make an effective opt-in.
Make sure you have:
A clear landing page
A freebie that fits your niche
A message that invites them to grab their free gift
These subscribers are more likely to buy from you when launch time comes.
3. Sales Ads
These ads introduce your offer to the world. Whether you’re selling a one-time box or your monthly subscription, this is where you go all in. Your goal is to get the sale.
Use:
Behind-the-scenes packing videos
Customer unboxings
Short product demos or strong lifestyle photos
Start with $10/day and scale up as your results improve. I recommend running these alongside page like and opt-in ads for best results.
Tips for Effective Facebook Ads
Keep your captions short with ONE call to action
Use Canva for branded graphics
Don’t overthink targeting. Let Meta help
Give your ad 3–4 days before making changes
Use ChatGPT to help with hooks and headlines!
Your Action Step
Pick ONE ad and run it this week.
Want to build your audience? Try a Page Like ad
Want more email subscribers? Try an Opt-In ad
Ready to sell? Try a Sales ad
It’s not about being perfect. It’s about getting started. The only ad that doesn’t work? The one you never run.
Need help deciding which type of Facebook ad to try first? Tune in to the full episode for all the details.
Join me in all the places:
Launch Your Box with Sarah Website
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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
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