216: Two Simple Strategies to Get Off the Sales Rollercoaster for Good
If you’ve been in business for any length of time, you’ve probably felt it: the sales rollercoaster. One month you’re celebrating record sales, the next you’re staring at your numbers wondering how to make ends meet. It’s exhausting. And it’s not the way you want to run your business long term.
In this episode of the Launch Your Box Podcast, I’m teaming up with Susan Bradley of the Social Sales Girls , an expert in brand collaborations, to share two powerful strategies that can help you finally step off that rollercoaster for good.
We’re talking about:
Why consistency matters when it comes to sales and cash flow.
Two proven pathways to consistency: growing your audience through collaborations and keeping customers buying through recurring revenue.
The biggest mistakes to avoid when starting with either strategy.
Simple, actionable tips you can take this week to start seeing results.
Why Consistency Matters
Most product-based business owners know the highs and lows all too well. Big spikes during launches or holidays, followed by long slow stretches. That’s stressful and unpredictable.
Consistency is what allows you to grow and scale. Consistent visibility brings in new customers, while recurring revenue keeps your cash flow steady month after month. You need both for a strong, sustainable business.
Pathway 1: Brand Collaborations
When you collaborate, you don’t just expand your reach. You also build credibility by being introduced through someone your audience already trusts.
Take Action: Identify three businesses with a similar audience but a different product. Brainstorm a simple joint promotion to share with both audiences.
Pathway 2: Recurring Revenue with Subscription Boxes
Subscription boxes stabilize your revenue and keep customers coming back. A subscription box turns a one-time purchase into an ongoing relationship, giving your business the consistency you’ve been missing.
This strategy has transformed so many businesses, including mine. Predictable income means you can plan better, hire smarter, and focus on growth instead of chasing the next sale.
Take Action: Start with a product your customers already buy regularly and brainstorm how you could offer it in a subscription format.
Mistakes to Avoid
Even the best strategies can backfire if you approach them the wrong way.
Collaboration Mistakes:
Picking partners for their product instead of the audience they serve.
Not tracking and measuring results to see what’s really working.
Subscription Mistakes:
Overcomplicating your first box instead of starting simple.
Underpricing instead of building healthy profit margins from the start.
Ready to Go Deeper?
Susan is offering a Brand Collab Bootcamp where she’ll teach you how to find the right partners, pitch confidently, and create win-win promotions.
And if you’re ready to turn your products into predictable recurring revenue, join me for Subscription Box Coaching Week. I’ll help you outline what your subscription box could look like, how to position it, and how to create reliable monthly income.
Offers mentioned:
Brand Collab Bootcamp - starting September 8th
Subscription Box Week - starting September 28th
Where to find Susan:
Brand Collab Bootcamp
Social Sales Girls on Facebook
The Social Sales Girls on Instagram
The Social Sales Girls Website
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
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