9 ChatGPT Use Cases from the Top 1% of Marketers

9 ChatGPT Use Cases from the Top 1% of Marketers

Marketing Against The Grain · 2025-10-28

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Ep. 374

Is ChatGPT the most impactful tool in the marketer’s tech stack?

Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions.

Mentions



Kyle Poyar https://www.linkedin.com/in/kyle-poyar




Growth Unhinged https://www.growthunhinged.com/




ChatGPT https://chatgpt.com/




Clay https://www.clay.com/




Lovable https://lovable.dev/




Jellyfish https://jellyfish.co/




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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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