From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story

In this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughter’s eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brand’s integrity.

Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!

What You’ll Learn in This Episode: 

✅ How Pauline’s daughter’s eczema sparked the creation of Dr. PAWPAW

✅ The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar

✅ The journey from idea to global beauty brand

✅ Dealing with copycats, how Aldi’s dupe impacted the brand

✅ The importance of media and influencer support in the beauty industry

Brands & Experts Mentioned:

Alessandra SteinherrSarah JosselM&SAldi Sainsbury’s TescoSuperdrugBoots

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!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over £190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.

Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Hosted on Acast. See acast.com/privacy for more information.

The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

Hosted on Acast. See acast.com/privacy for more information.

• No. of episodes: 33
• Latest episode: 2025-06-20
• Business Entrepreneurship Marketing

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