Sustainability vs. Spin with Aisling Connaughton: Why Greenwashing Won’t Cut It Anymore!

Let’s talk truth, packaging and purpose. In this episode, host Patz chats with the absolute sustainability powerhouse Aisling Connaughton, co-founder of Cyd Connects and TEDx speaker, to unpack one of the most pressing issues in the beauty and wellness world: sustainability vs. greenwashing. Spoiler alert: If your product screams “eco-friendly” but is shrink-wrapped in plastic and ships from halfway around the world… it might be more PR stunt than planet saver.

What We Cover:

Sustainability Isn’t a StickerGreenwashing Red FlagsSustainability = ProfitPractical Tip Alert...and more!

Experts & Brands Mentioned: Estee Lauder * Aveda * Darphin * Liz Earle * Liz Earle Beauty Co * Ateh Jewel * Ateh Jewel Beauty * Anita Roddick * The Body Shop * Ogilvy * BP * Unilever * WBA (Walgreens Boots Alliance) * Green Claims Code * B Corporation UK

Find Aisling on: 

Instagram @aisling_connaughton / @cydconnects

LinkedIn @aisling-connaughton

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Hosted on Acast. See acast.com/privacy for more information.

The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

Hosted on Acast. See acast.com/privacy for more information.

• No. of episodes: 33
• Latest episode: 2025-06-20
• Business Entrepreneurship Marketing

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