EP23 - ALL THE GEAR, NO IDEA?! Fish and Rice Cakes Guy Danny Andrews on Viral Fame & Starting Over
What happens when you become an internet meme overnight? Danny Andrews knows better than anyone. Back in 2007, he gained viral fame as the "Fish and a Rice Cake Guy" after appearing in the BBC Three documentary Baby Faced Bodybuilders. That clip—where he repeated his bizarre daily diet of fish and rice cakes—exploded on YouTube, turning Danny into an internet sensation. But what happened after the laughs?
In this episode, Gary and Ben sit down with Danny to unpack the reality behind the meme. From dealing with online trolls and unexpected fame to building a career as a barber and launching his own rice cake business, Danny shares the highs, the lows, and everything in between.
🎙️ What You’ll Hear in This Episode:
🐟 Viral Fame – How 'Fish and a Rice Cake' took over the internet
✂️ Life After the Meme – Building a career as a barber and entrepreneur
🍚 Danny’s Rice Cake Business – Turning a meme into a marketable product
💬 Social Media and Negativity – Handling trolls and public pressure
⛰️ Lakeland Trails 10K – All the Gear, No Idea disaster in the Lake District
🤝 The Kindness of the Running Community – Why runners are different
🔥 Gary's Viral Video Strategy – How stereotypes made his content explode
📹 The "Stereotype Guy" Controversy – When jokes get taken too seriously
✅ Just Say Yes – Danny's new mentality for embracing every opportunity
⏱️ Chapters:
0:00 – Intro and Meet Danny Andrews
4:15 – Becoming the “Fish and a Rice Cake Guy”
10:20 – Going Viral: The Highs and the Lows
18:50 – Life After the Meme: Barbershops and New Businesses
27:15 – The Dark Side of Social Media
33:45 – Paul Mort’s Advice on Handling Negativity
40:10 – Launching Danny’s Rice Cakes
48:30 – Gary’s Secrets to Viral Videos
55:50 – Danny’s ‘Just Say Yes’ Attitude
1:02:10 – Social Media’s Role in Running Culture
1:07:00 – Danny's Lakeland Trails 10K Story: All the Gear, No Idea
1:11:00 – The "Stereotype Guy" Video and Online Backlash
1:13:30 – Danny's Surprise at the Running Community
1:15:00 – Outro and What’s Next for Danny
Why You Should Listen:
If you’ve ever wondered what happens after a viral meme fades away, Danny Andrews has the story. From being laughed at by millions to building his own business, Danny’s journey is one of resilience, reinvention, and saying yes to wild opportunities. Plus, we dive into all the gear, no idea moments, the kindness of the running community, and why sometimes, you just have to lean into the joke.
👉 New episodes every Tuesday – Follow & Subscribe!
#RUNcensored #RunningPodcast #FishAndRiceCakes #DannyAndrews #ViralFame #Entrepreneurship #MentalHealth #SocialMedia #PaulMort #EnduranceRunning #InternetMeme #ViralVideos #ContentCreation #JustSayYes #RunningCommunity #SocialMediaAndRunning #TrailRunning #LakelandTrails10K
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RUNcensored
The RUNcensored Podcast with Gary House and Ben Mounsey
Produced by Chris Davies, Eastwood Media
Welcome to RUNcensored — the no-nonsense running podcast where chaos reigns, the laughs are real, and nothing is off-limits. Hosted by trail runner and coach Gary House and fell running legend Ben Mounsey, this weekly show is packed with unfiltered stories, bold opinions, and brutally honest banter.
Whether it’s a world record at the London Marathon or a meltdown halfway up a mountain, Gary and Ben tackle the highs and lows of running with humour, heart, and zero ego. If you’re into trail running, ultrarunning, fell races, or just enjoy hearing two mates take the mick out of running culture — this is your new favourite podcast.
What to expect:• Trail tales & race fails – from DNFs to daft ideas that somehow worked
• Epic guests – including elite athletes, adventurers, and everyday legends
• Hot takes & debates – hydration vests at 5Ks? Robot marathons? We’ve got thoughts
• Community questions – funny, weird, relatable Q&As from listeners
• Gear & training chat – occasionally useful, often ridiculous
• Unfiltered conversations – running, life, mental health, and whatever else comes up
No coaching plans. No polished performance talk. Just a proper chat about what it’s really like to run, race, and mess it all up — and maybe laugh about it later.
🎧 New episodes every Tuesday.
🐾 Suitable for trail warriors, road runners, and anyone who’s ever cried into their race vest.
RUNcensored: Running, stories, and absolute chaos — uncut and uncensored.
#TrailRunning #RunningPodcast #Ultrarunning #FellRunning #OutdoorAdventures #RunningCulture #RunningWithDogs #Canicross #MentalHealthAwareness #FitnessHumor #RUNcensored
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Where can you listen?
