Chad Jenkins & Dean Jackson: Vision Alone Won’t Make You Rich

In this episode of ScaleX Insider, we’re joined by Chad Jenkins and Dean Jackson to unpack the secrets of scaling businesses with purpose, impact, and clarity. Chad dives into his frameworks like Collaboration Currency and the IC3 formula, while Dean brings his decades of marketing wisdom as the co-creator of I Love Marketing, showing how vision, capability, and reach can be combined to create exponential growth.

Together, they explore the VCR formula (Vision + Capability × Reach), demonstrating how entrepreneurs can:

Identify and validate a scalable idea

Build repeatable protocols to replicate success

Extend reach through intentional “reach goggles” thinking

Leverage collaboration to amplify outcomes

Apply practical strategies for both SME and SMB leaders to scale faster

They share real-world examples, from Kylie Jenner’s lip kits to MrBeast Burger, illustrating how vision, capability, and reach combine to create massive impact. The conversation also touches on the importance of clarity in vision (from black-and-white to 4D), the role of collaboration in business growth, and how modern tools like AI can accelerate capabilities and efficiency.

💡 Key topics:
Collaboration currency, VCR formula, visionary leadership, scaling with purpose, marketing as leverage, partnership design, mindset for growth, leveraging AI for capability acceleration.

🔎 About Chad Jenkins:
Chad is a growth strategist and the creator of SEEDSPARK CoLAB. Through his groundbreaking frameworks like ICM and icVCR, and a portfolio of 300+ high-impact collaborations, Chad helps entrepreneurs transform how they solve challenges and seize opportunities.

Website: https://seedspark.com

LinkedIn: https://www.linkedin.com/in/chadtjenkins/

Books: Friction Fuel and Just Add Zero

🔎 About Dean Jackson:
Dean Jackson is the co-creator of I Love Marketing, often regarded as the Marketing Buddha and a marketing philosopher. He teaches entrepreneurs how to use marketing as the ultimate lever to create a life of freedom, fun, and impact.

Website: https://ilovemarketing.com/

LinkedIn: https://www.linkedin.com/in/thatdeanjackson/

📈 About Simple Scaling:
Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities.

Website: https://simplescaling.com

LinkedIn: https://www.linkedin.com/company/simple-scaling

Instagram: https://www.instagram.com/simple_scaling

Email: mailto:hello@simplescaling.com

About Simple Scaling & ScaleX™ Insider Podcast

🧭 About Simple Scaling & ScaleX™ Insider Podcast:
ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers.

If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us:

👉 Join the Northern Ireland ScaleX Accelerator Programme (2026)
For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value.
Join the waitlist: https://scalexaccelerator.simplescaling.com/

👉 Join ScaleX Elevate (£750k–2m businesses)
A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years.
Register your interest: https://scalexinsights.simplescaling.com/elevate

#LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth
#ExecutiveLeadership

My name is Brendan McGurgan and I am immersed in the world of scaleup businesses. In 2020, myself and business partner Claire Colvin co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose. Over the past two years we have researched and examined our success and the success of those who have 'been there and done it' to create the 10 Principles of Scaling which is enshrined in our ScaleX™ Framework. As an extension of this we have created the ScaleX™ Insider Podcast.

Every week I will be having fascinating conversations with authors, change makers and business leaders on one or more of the ScaleX™ Principles to support you on your journey to success. I believe passionately in business scaleup and most importantly the wellbeing of you - the aspirational scaleup leader. New episodes on Wednesdays. Listen anywhere you get your podcasts, and please rate, review and share the podcast if you enjoy it. For more information go to: www.simplescaling.com.

• No. of episodes: 221
• Latest episode: 2025-10-01
• Business Entrepreneurship Management

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