Top of the Marketing Charts - April 2024
Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.
00:22 Weetabix's Branding Challenge and Campaign Insights
02:12 Celebrating Burger King's 70th with Flame-Grilled Ads
02:38 Cairn Homes and the Community Games Sponsorship
03:35 McDonald's Innovative Smelling Billboard Campaign
05:29 The Wild Atlantic Way: A Tourism Marketing Success
07:18 The Rise of Fake Billboards and Creative Debates
08:50 Marketing to Gen Z sigh
09:39 Sky Ireland's Streaming Ad
10:49 Exploring the CMO and CFO Relationship with Heineken USA
11:52 Terrence Riley's Return to Crocs
12:52 Innovative Campaigns and AI in Marketing
15:23 Waitrose's Creative Pricing Campaign
16:19 April's Guest Highlights on 'That's What I Call Marketing'
16:57 Looking Ahead: Cannes 2024 and Future Collaborations
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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
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That's What I Call Marketing
Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.Hosted on Acast. See acast.com/privacy for more information.
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