Bringing Creativity to Cities Across Europe with Paintly Co-Founder Kenny Indenge

In this episode of the Crafty Mariana Podcast, I sit down with Kenny Indenge, co-founder of Paintly, a fast-growing paint-and-sip workshop business that has expanded across multiple European countries. Kenny shares his journey of launching Paintly, the challenges of growing a creative business, and the unique approach they take to make art accessible and fun for everyone.

What We Cover in This Episode:

✎ How Paintly was founded and inspired by a trip to South Africa

✎ The step-by-step process of launching Paintly in Belgium and expanding across Europe

✎ Challenges of scaling a workshop-based business internationally

✎ Finding and training hosts in different cities

✎ Working with venues, including partnerships with hotels

✎ Marketing strategies that drive bookings (including influencer collaborations and paid ads)

✎ The balance between keeping a stable job and running a growing business

✎ Future plans for Paintly, including an expansion into e-commerce

Kenny Indenge is the co-founder of Paintly, a workshop-based business bringing creative experiences to people across Europe. With a background in marketing and events, Kenny and his co-founder, Brandon, have grown Paintly into a thriving business with teams operating in Belgium, the Netherlands, the UK, Italy, and soon France. Their mission is to make art accessible and enjoyable, whether through in-person workshops or their upcoming Paintly painting kits.

Links & Resources:

✎ Paintly Website: paintlybe.com

✎ Painly Instagram: @paintlybe

✎ Painly Facebook:  Paintly

✎ Painly Tiktok: @paintlybe

✎ Upcoming Workshops: paintlybe.com/en/reservation

Resources:
Free Guide: How to Start Your Own Workshop Business
Free Spreadsheet: Figure Out Your Numbers Spreadsheet!

Links to Connect With Me:
Website: craftymariana.com
Instagram: @craftymariana
Facebook Community: Crafting Collective
Join my email list for exclusive content, resources, and deals: craftymariana.com/newsletter

 Let’s Make This Interactive!
Have questions or topics you’d like me to cover in future episodes? DM me on Instagram or send an email to hello@craftymariana.com.

Welcome to The Crafty Mariana Podcast!

I’m your host Mariana, former corporate marketing girlie turned crafting workshops host.

If you’ve ever thought, ‘Can my crafts actually make money?’—this is the show for you.

Each episode, I share stories from creators who dared to think differently and went beyond the “make and sell’ model, along with lessons from my own journey building a six-figure workshop business.

You can expect honest conversations, tips and tricks about what it really takes to build a creative business.

Grab yourself a cup of tea and let's dive in!

• No. of episodes: 12
• Latest episode: 2025-07-03
• Arts Business Entrepreneurship

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