EE 409 - Building a Team of Owners: Founding Fitt Meals’ The Unorthodox Way

In this episode of The Entrepreneur Experiment, Gary Fox meets with Eoin Cantwell, founder of Fitt Meals. Eoin shares his remarkable journey from running a busy sports club to creating one of the UAE’s most innovative meal prep businesses. Eoin candidly discusses how he bootstrapped Fitt Meals, his approach to radical transparency with open book management (🤯), and how he empowers his entire team by sharing profits and insights.

If you’re an entrepreneur looking to scale your business, enhance your team’s engagement, or understand the power of collective responsibility, this episode provides deep insights into a unique business model and leadership style.

🎧 Show Notes:

In this episode, we cover:

🔥 The moment Eoin realised the opportunity in healthy meal prep

🚀 How Fitt Meals grew from renting a kitchen at night to operating a state-of-the-art facility

💡 Why Eoin believes in radical transparency and open-book management

📈 How profit-sharing with employees transformed Fitt Meals’ culture

🌍 The challenges and opportunities of scaling a logistics-heavy business

🔑 The critical importance of teaching your team the ‘why’ behind decisions

🏋️‍♂️ The balance between company growth and maintaining team culture and morale

💬 “A company of owners will always outthink the owner of a company.” – Eoin Cantwell

Resources Mentioned:

• Scaling Up by Verne Harnish

• The Great Game of Business by Jack Stack

• HeyGen AI for multilingual communication

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• No. of episodes: 418
• Latest episode: 2025-05-25
• Business Entrepreneurship

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