170. Why Clarity Comes Before Confidence in Sales
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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What if you’re not lacking confidence at all... you’re just missing clarity? In this episode, Deirdre Martin and Kelly Jahner-Byrne, “the how gal,” dig into why so many brilliant founders second-guess themselves in sales, stay stuck in overthinking, and mistake uncertainty for incapability. This conversation gets to the heart of what really builds momentum in business: knowing who you help, what you sell, and what your next best step actually is. You’ll leave with a sharper lens on sales, growth, and the identity shifts that happen when you stop trying to feel ready and start getting clear.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog/why-sales-feels-harder-than-it-should
The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
- No. of episodes: 175
- Latest episode: 2026-04-28
- Business Entrepreneurship
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