382: A Marketing Masterclass For Roofers with Jim Ahlin

Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more!

We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.

Today’s ONE THING:  2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you determine the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more!

What you’ll hear in this episode:

Highlights of Jim’s journey to what he does with Roofer Marketers–and why he works exclusively with roofers todayWhy referrals should be the foundation of your growing business as a starting pointHow to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue)You have to know your numbers, including your CAC (Customer Acquisition Cost)Why you have to learn to say NO more often–Prequalification makes the difference!Rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.)Why Jim recommends using Google Local Services Ads for lead sources“Plant” the SEO seed from the beginning and “stack” the layers of marketingHow to set the expectation for your marketing channels for short-term, middle-term, and long termJohn’s take on lead sources like Yelp: “Have a plan and do research for your market.”Jim’s advice about working on your marketing fundamentalsWhat to consider in speaking to a different demographic if you pursue commercial customersJim’s tips on making friends and meeting your customersJohn’s takeaway tip: “Try to learn from the mistakes of others–and execute.”

Resources:

Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTube

Mentioned by...

The Roofer Show

If you’re a Roofing Contractor looking to grow your
business, make more money, and have more free
time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting.
Each week Dave interviews the industry’s top
experts to pull out their best business tips and
strategies that you can use to take your business to
the next level. Get the answers to the questions you have to the
day to day problems you face in the “real world of
construction” from those that have been there and done it.
Whether you have a shop of 1 or 100 there’s something here for you.

• No. of episodes: 448
• Latest episode: 2025-05-30
• Business

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