Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."
00:00 Introduction to Dr. Yanniv Zaid
02:59 The Journey from Air Force to Sales Training
06:09 The Evolution of Sales in the Digital Era
09:01 Authenticity in Sales and Marketing
12:11 The Role of AI in Sales
14:59 Dr. Persuasion: The Man Behind the Name
17:51 Sales as a Religion: The 21st Century Sales Bible
26:59 The Value Market vs. Price Market
29:06 Creating Exclusivity and Status in Branding
32:24 The Importance of Authenticity in Sales
35:29 The Role of Social Proof in Decision Making
39:21 The Shift Towards Transparency in Business
42:02 Persuasion Techniques in Sales and Law
44:53 The Art of Listening in Sales Conversations
48:00 Identifying and Quantifying Client Pain Points
50:40 Building Trust Through Authenticity and Social Proof
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The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Since 2013, The Sales Podcast is the OG "sales podcast" for salespeople, sales managers, business owners, and entrepreneurs, which is why I own the URL, TheSalesPodcast.com. Listen in to get proven, profitable sales training and marketing advice via interviews with your peers who are closing big deals, growing businesses, and even climbing out of the rubble. I ask them about the technology they use, how they have changed their approach to take advantage of the economy and the proliferation of AI, cold email, and internet bros. If you want to get better at sales, listen to The Sales Podcast.
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- Latest episode: 2025-07-05
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