How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)
Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right.
Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.
In this episode learn more about:
When product led growth is applicable to a startup
Best practices for adding sales to a PLG company
How freemium intersects with PLG
How to specialize outbound salespeople
The three acts of acquiring customers
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.
The Science of Scaling
Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
- No. of episodes: 50
- Latest episode: 2025-06-11
- Business Entrepreneurship Management
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