How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success.
Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about:
The biggest impact on sales and marketing alignment in the go-to-market motion
The importance of measuring the efficiency of different channels
How to be more specific and de-risk the ideal customer profile
Investing in your team to reach their full potential
How to hire strategic sales leaders
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.
The Science of Scaling
Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
- No. of episodes: 50
- Latest episode: 2025-06-11
- Business Entrepreneurship Management
Where can you listen?
