How to Cold Call When 90% Hang Up (Roleplay)

Send me your cold calls! Email us at TheScienceofScaling@gmail.com.

I'll help you set more meetings &. we'll use your call in an upcoming video.



So Producer Matthew fails at cold calling. But he learns the framework that actually works.

*Stop freezing up on sales calls, get a script!* 🔗 https://clickhubspot.com/29868f

I roped in Producer Matthew to actually try selling me a pizza. It was terrifying. But even if you're good at this, you get hung up on 90% of the time.

I break down what makes effective cold calls work - from the opening line that gets you past those crucial first seconds, to handling objections without needing people to like you (apparently my people-pleasing instincts are a sales career killer).

You'll learn Sam Nelson's proven framework that even Harvard Business School students use, why sounding like a "nervous 14-year-old" is actually better than sounding polished, and how to stay in the objection "flywheel" until you get that meeting.

If you're still reading this, go ahead and drop a cold calling story in the comments. I'll be waiting!!

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Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.

• No. of episodes: 49
• Latest episode: 2025-06-04
• Business Entrepreneurship Management

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