Moving From Big Company to Startup Sales Roles w/ Jeff Perry (CRO, Carta)

Moving From Big Company to Startup Sales Roles w/ Jeff Perry (CRO, Carta)

The Science of Scaling · 2024-06-06

We're in the Q2 board meeting, and we have a huge decision ahead: Who is our next sales leader? We're sifting through the candidates and one person says, ah, they're two big company. What does that mean to big company?

Jeff Perry (CRO, Carta) knew he had to check his ego at the door if he was going to find success coming from a sales org like Oracle to lead a then 50 person team at Carta.

Here's what it takes:

Sales ops as a trusted internal partner for sales leaders

Segmentation for optimal org design

A mix of inbound and prospecting

Enabling expert frontline salespeople & checking your own ego


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The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown

The Science of Scaling

Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.

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