Episode 6: Kevin Griffiths, Leguano & FoodForSport
Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.
Instagram - @leguanoireland @foodforsport2021 @sport_endorse
Twitter - @followteamgb @manbhatia8
Show notes:
1:41 – Former station manager for Clare Morris community radio in Mayo
4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets
6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training
8:00 – Venturing into influencer promotion to expand market for products
9:20 – Empowering athletes to supplement their training and get traction on sponsorship
11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump
13:50 – Attraction to the Sport Endorse Platform
15:05 – Elite athletes offer understanding and passion towards products
17:50 – Olympic athletes should not have to worry about financial burden that comes with competing
20:55 – Sponsorship experience on the platform
22:20 – Working experience with elite athletes booked on the platform
24:40 – Transparent flow to select athletes
26:00 – Awareness marketing is key to building long term position for brand
The Athlete Sitdown
Join us as we delve into the lives and minds of athletes from all disciplines. "The Athlete Sitdown" brings you candid conversations, personal stories, and unique insights from the sports world's most inspiring figures. Discover what drives these champions both on and off the field.
- No. of episodes: 33
- Latest episode: 2024-09-30
- Sports
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