GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)

PR is powering AI visibility—and communicators are more essential than ever.

In this episode of the Spin Sucks podcast, Gini Dietrich breaks down how brand mentions, structured trust signals, and consistent PESO execution are shaping whether your brand shows up in AI-generated answers. The tools may have changed, but the strategy? Still rock solid.

You’ll walk away with:



A more clear understanding of Generative Engine Optimization (GEO)




A checklist for improving AI discoverability




A smarter way to align your PESO strategy across platforms




Hope (yes, really) that your role is more valuable than ever




Subscribe, share, and get ready to run your same strategy—at machine scale.

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

• No. of episodes: 361
• Latest episode: 2025-09-02
• Business

Where can you listen?