25 Pioneering Responsible Travel With Justin Francis OBE

The Tourism RESET · 2025-03-13

01:01:30

Welcome back to The Tourism RESET powered by Kiwano Tourism. My next guest is Justin Francis OBE, the Chair of Responsible Travel, the world’s first and largest travel company dedicated to responsible tourism, co-founded in 2000.

Co-founding the World Responsible Tourism Awards, Justin's vision and hard work has fundamentally changed the industry in countless ways. He is also the Board Director at a Kenyan safari company that owns and operates twelve camps run in partnership with indigenous communities.

In this episode, discover...

Justin's fascinating story and journey to becoming a pioneer of responsible tourismWhy we should feel 'fabulous' about working within tourism as a great connectorWhy regulation is crucial for addressing aviation's carbon emissionsAnd much more...

If you enjoy listening to this podcast, why not check out some of my BEST learning resources BELOW, designed for responsible travel businesses or tourism-based teams who are ready to REIMAGINE and RESET travel for nature, places and people.

Gain access to the membership here - kiwanotourism.comCheck out my YouTube Channel: youtube.com/@rebeccawoolfordConnect on Instagram: rebecca_kiwanoConnect on Linkedin: rebecca-woolford

The Tourism RESET

The show that's about REIMAGINING travel and tourism that better serves people, places and nature. In each episode we'll dive into the journeys of people who are leading the way in one of the largest industries in the world. These are the founders, change makers, risk takers, visionaries and custodians, we're here to celebrate their wins, and share the lessons along the way to inspire you. Hosted by Rebecca Woolford, Co-Founder of Kiwano Tourism, The Tourist RESET podcast is about acknowledging the travel is a privilege and with that comes GREAT responsibility. It's a medium to show how the tourism industry can be the solution, not just the problem.

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