AI-Powered Search: Disruptive Risk or Strategic Advantage?

AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital presence improvements are needed. Show Notes

Connect With: 

Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

• No. of episodes: 1,554
• Latest episode: 2025-06-06
• Business Technology

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