Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants

Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · 2025-04-26
04:48

As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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