Will Traditional Keyword Research Become Obsolete In An AI Search World?
Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
- No. of episodes: 1,536
- Latest episode: 2025-05-16
- Business Technology
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