Can Your Winery Skip Social Media?

In this solo episode of The Wine Marketing Podcast, I’m answering the wine marketing questions you’ve been asking. We cover things like whether social media is actually necessary for wineries and how to bridge the gap between your winemaking, hospitality, and marketing teams.

We’ll talk about what matters most when your time and budget are limited, how to build sustainable social media habits, where SEO fits into your strategy, and what it really means to be “successful” without social media. I also share a few favorite winery examples and practical ways to create better alignment across your internal teams.

Key Takeaways:

You can succeed without social media, but it takes intention.Strong SEO, an excellent in-person experience, and consistent email marketing are non-negotiable if you plan to skip social.

Work smarter, not harder.Instead of quitting it altogether, build sustainable habits and repurpose what you’re already creating for email, events, or your website.

Email > everything.If you’re low on time or money, email marketing is the highest-return marketing activity a winery can invest in. Start collecting emails and make it easy to stay in touch.

Bridge internal gaps with systems.Shared iPhone albums, monthly check-ins, and positive affirmations all help improve collaboration across winemaking, hospitality, and marketing teams.

Adapt.Brands like Tablas Creek and Carhartt Family Wines are doing incredible work, but the goal isn’t to copy them. Take what works and make it fit your brand and resources.

Mentioned in This Episode:

* Episode 003: Email Marketing with Erica from Email Mavens

* Episode 004: Winery Website Strategy with Ivy from Hardpour Designs

* Tablas Creek’s Blog: https://tablascreek.typepad.com/

* Brave & Maiden Estate:

* TikTok: https://www.tiktok.com/@braveandmaiden

* Instagram: https://www.instagram.com/braveandmaiden/

* Foxen:

* TikTok: https://www.tiktok.com/@foxenwines

* Instagram: https://www.instagram.com/foxenwines/

* Carhartt Family Wines: https://www.carharttfamilywines.com/

* Book rec: Unreasonable Hospitality by Will Guidara: https://amzn.to/468OkDU

Want to submit a question for a future episode?DM me @craftandcluster on Instagram or email me at hello@winemarketingpodcast.com. I’d love to feature your question next time!

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