Banishing Blah Blah Content from Your .EDU
Higher Ed Marketing Lab · 2025-03-07
Host Jarrett Smith dives into the pervasive issue of 'blah blah content' on college and university websites. He identifies two main types of ineffective content: generic content that lacks creative punch and institutionally centric content that fails to meet user needs. He offers practical solutions for identifying and eliminating blah blah content, emphasizing the importance of a student-centric approach, usability, and making institutional claims real for students.
Higher Ed Marketing Lab
Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
Where can you listen?
